The management team at First Button are specialists at FMCG consulting Korea.
Fast-moving consumer goods (FMCG) are products with relatively short shelf lives due to either being perishable or having high consumer demand. In comparison, slow-moving consumer goods have longer shelf lives and/or tend to be investments, including items like furniture and appliances.
FMCG comprise the largest segment of consumer goods globally and are categorized as non-durable since they tend to be consumed right away and have short shelf lives. Such products can be further subdivided into office supplies, processed foods, cosmetics & toiletries, ready-to-eat meals, cleaning items, beverages (including from wine & liquor), medicine, baked goods, plus frozen & fresh foods and dry goods.
The South Korean FMCG Market
Fast moving consumer goods - FMCG - are incredibly popular in South Korea due to its population increasingly being marked by an aged society and a growing segment of single-person households (nearly 40% of the total number of households at end-2020). This demographic change has brought along with it near saturation rates for convenience stores, which continue to raise the number of FMCG they carry.
We have contacts and relationships with all the main Retail Chains and Wholesaler/Distributors. With more than 300,000 suitable retail outlets we have a very promising opportunity for expansion of our partner brands into multiple sales channels. First Button creates availability and brand awareness which generates consumer sales.
Korean Consumer Goods Companies & Distributors
Korean consumers are becoming more used to rapid delivery, no matter where they live on the peninsula, so to be competitive, consumer goods companies must possess speedy cutting-edge manufacturing capabilities. Such firms also need to partner with distributors that can pick up and rapidly deliver goods, whether in Seoul or a far-flung islet in the East Sea.
First Button FMCG Retail Consulting
Our winning proposition: First Button Korea (FBK) can take any company’s brand successfully to market in South Korea without the latter needing to invest heavily in either time or resources to navigate the complexities involved with doing business in this country.
Experience
We are the first Australian owned firm to create a complete, fully-integrated operation that controls and manages an entire value chain from International partners to Korean consumers: “from product concept to consumer’s hands”.
End-to-End
We have top-level capabilities from end to end: product conceptualization, development/sourcing, procurement and shipping, customs clearance, warehousing and logistics, brand development, and go-to-market ability. First Button operates multiple, diverse retail and online sales channels, including our own online order fulfilment function.
Digital Expertise
First Button understands the key role that online markets play in Korea. Through close partnerships with leading experts in online sales and social media marketing, we have established strong online marketing and sales functionality.
One-stop Shop
Our competitors have limited or isolated capabilities in South Korea or abroad, but we are unique by having an entire value chain under one operation. First Button provides FMCG retail consulting services to help you manufacture, move, and sell goods in South Korea.
Just like consumers in every first-world market, those in Korea have altered their buying criteria (and continue to do so), demanding improved services, greater value, and more convenience. As such, retailers must adapt to evolving consumer needs, which is where First Button will help you to not just survive, but thrive.
