David Westall has over 26 years experience in FMCG markets globally and has over 21 years experience in Korea. He is proficient in Korean culture, customs and business practices with a very wide and deep network of colleagues and contacts.
Experienced
Known for leveraging breakthrough strategic thinking, product innovation, and an entrepreneurial spirit into sweeping business, operations, and people successes, David is no stranger to delivering impressive top and bottom-line results for start-ups, private equity firms, and powerhouses in the food and beverage (F&B) and fast-moving consumer goods (FMCG) industries, which included 10 years with the Coca-Cola system and 6 years with the Pepsico and Lipton Iced Tea system, all in Senior roles including CEO and Executive Chairman.
Innovative
An accomplished, highly respected international executive, David builds diverse FMCG brands and businesses focused on transformation and innovation—key to post-pandemic business recovery and resilience when navigating the “new normal.”
FMCG Expert
With an ability to drive both horizontal and vertical growth top decision makers regularly seek him out on strategic consulting engagements from cross border trade and international business expansion to operational streamlining and M&A's.
Comprehensive
As CEO of First Button Korea David has built a unique business model that is centered on creating a complete, fully integrated export/import business to control and manage the entire value chain from International brand partners to Korean retail groups, online markets, and consumers.
Worldwide Contacts and Capability
David is available on an advisory and consulting basis to companies seeking successful transformation in today's "new normal".
