Korea Food & Beverage and Functional Health Product Development Experts

First Button

The Functional Health Product Development Experts at First Button Korea Inc are leaders in their industries. Our mix of Korean and International professionals use their expertise to provide you with the highest-quality products and go to market strategies to help you thrive in the industry, wherever you choose to do business in the Asia Pacific Region and beyond. We are a leading strategic partner for our clients and customers in their chosen segments. Your search for Korean F&B and Business Solution Providers ends with us.
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5 Pillars of First Button

Pillar #1

Our Winning Proposition

First Button takes company brands successfully to market in Korea. There are many complexities involved when doing business in Korea. First Button saves you time and resources launching your brand.

We are the first Australian owned Korean company to create a complete, fully-integrated business that controls and manages the whole value chain from International partners to Korean consumers; 'from product concept to the consumer's hands'.

‘from product concept to consumer’s hands’.

Pillar #2

First Button Advantage

Getting the first button on correctly sets the foundation for future success. The first button to entering a new market successfully is finding the right partner. The First Button advantage means using our business platform to navigate your way through the Korean business environment.

First Button provides top-level capability from end to end; product conceptualization, development / sourcing, procurement and shipping, customs clearance, warehousing and logistics, brand development and go-to-market capability. We have multiple, diverse retail and on-line sales channels, including our own online order fulfilment function.

Competing companies have isolated capabilities in Korea, or in foreign countries. We are unique because we have the entire value chain under the control of one company.
'We are unique because we have the entire value chain under the control of one company.'

Pillar #3

Create Innovative New Products

Today the “K” in Korea is recognized as a mark for excellence. Korea is a global leader in the field of IT, consumer electronics, functional food and beverages, health and beauty products and wireless technology.

First Button has the expertise to help you create new innovative products for your chosen market. Whatever your strategy First Button will make it happen. Not only will we help you produce your product in Korea and distribute it in your home country but we can also bring your product into Korea and customize it for the local market.

We have contacts and relationships with all main Retail Chains and Wholesaler/Distributors. With more than 300,000 suitable retails outlets we have a very promising opportunity for expansion of our partner brands into multiple sales channels. First Button creates availability and brand awareness which generates consumer sales.
'First Button creates availability and brand awareness which generates consumer sales.'

Pillar #4

Developing a Unique New Brand

The retail landscape has changed dramatically in Korea over the last few years. With so many retail channels available to the modern consumer it takes more than just a good idea to build a successful brand. We need to target the right channels to bring that brand successfully to market.

First Button is partnered with key Korean distribution businesses to build a retail presence and develop your brand in the market. Globally, we are partners with key manufacturers / suppliers who are wholly aligned with our vision, and who support our business in commercial terms. 

We work very closely with the International Chambers of Commerce located in Korea, developing new and existing partnerships between international brands and Korean retailers. First Button has a unique advantage by delivering a complete end-to-end sales and distribution system.
'First Button has a unique advantage by delivering a complete end-to-end sales and distribution system.'

Pillar #5

Sourcing and Finding Suppliers

Korea Inc is one of the major hubs for manufacturing excellence. Having the “Manufactured in Korea” mark shows your customers your products are of the highest quality and produced at the highest standards. However, finding the right supplier and manufacturer for your products is a different story. There are thousands of companies to choose from and without an experienced partner to find the right fit for your business you will lose valuable time and money.

First Button is an expert business “profiler” we understand how important it is to find the perfect match for your business. Our teams analyze and study your needs and requirements to ensure we provide you with the best strategic partners for your business.
'Our teams analyze and study your needs and requirements to ensure we provide you with the best strategic partners for your business.'
First Button CEO David Westall
25 Years of International FMCG experience

David Westall

Our Clients

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Success in Korea starts with having the right team. Hire us. We deliver success.  
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